2011 Chevrolet Cruze
At a presentation to the Midwest Automotive Media Association (M.A.M.A.), Margaret Brooks, the Chevrolet marketing director for small cars, gave members a first look and detailed the features of the Cruze that are designed to give customers what they want regardless of the car’s size.
The Chevrolet Cruze is an important car for General Motors, more important in my opinion than the oft publicized Chevrolet Volt. This car not only has the tasks of keeping repeat compact car buyers…especially GM owners, and attracting those ready to move up in size, but also meet the needs of folks who are downsizing but not willing to give up comfort, convenience and features while at the same time reducing fuel consumption. Ms. Brooks confirmed the need to attract those folks who are “resetting” their vehicle needs. The empty-nesters who are perhaps getting out of a larger midsize or a crossover vehicle or finally retire the minivan.
Good news for the Chevrolet marketing folks this time around is that they are not sharing this platform with any other GM brand. GM’s restructuring has left Chevrolet alone with car models in the compact and sub-compact segments. However, formidable offerings from competitors such as the Toyota Corolla, Honda Civic, Ford Focus, Hyundai Elantra and Nissan Sentra will certainly challenge the Cruze.
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