2012 Chevy Spark First Drive

2012 Chevrolet Spark Picture

The Chevy Spark is the latest trendy minicar.
It was one of GM's most enlightened moves maybe ever when it decided back in the still relatively happy days of 2007 to introduce three bold minicar concepts at the 2007 New York Auto Show. The Trax, Groove and Beat appeared (perfect for New York, since urban citizens generally speak only in monosyllables), and a little contest ensued to pick a favorite.

And now we've just driven around Athens, Greece, in the production version of the Beat, apparently the winning entry. Eventually to be known to us as the 2012 Chevrolet Spark, the new mini-size car will go on sale in Europe this coming March.

We really love these proper European minicars in the context of stressed-out city streets. The 2012 Chevy Spark is not a revelation, but it is what one should expect for this market segment in European terms, and that's saying a lot for a car that must fit into a genre that has become a sort of art form.

But when it comes our way as currently planned in 2011, can the 2012 Chevy Spark excite Americans for more than one selling season? The appeal of the Smart Fortwo in America suggests that so far we see a tiny tot like this as a bauble, not a necessity.

Pressure To Be Hip
While we could sort of tell back in 2007 that GM really wanted Internet voters to choose the Beat from the selection at the New York show (the spotlights glowed a little brighter on its electric green paint), we recall actually pulling for either of the other two. The Trax had a really interesting face, while the Groove had a great body. But the prevailing "bold-fresh-edgy" thingy in green got picked as low-hanging fruit by the vast majority.

So now the Beat has morphed into the 2012 Chevy Spark. That face is just too big. And those eyes straight from an aggressive re-stretch at the plastic surgeon. Dunno, really. It's not bad, yet it still seems like something of a fashion victim. Both the new Ford Fiesta in its definitive North American form and the Ford Ka (sadly, plans have changed and it won't be coming to us after all) also use the disco-headlights trick to make a tiny car look bigger, and these headlights strike us in the same way. These are all designs that lose their freshness after two years.

All of these cars could learn a lesson from the Volkswagen Golf, a car with a look that never grows old. Chevy itself has done a much better job with this company facial expression on the 2011 Chevrolet Cruze.