Brent Dewar to Become Vice President of Chevrolet

The management shakeup at General Motors continues, as the automaker announced today it was appointing Brent Dewar as the vice-president of Chevrolet.

Previously head of GM’s European sales and marketing, the 54 year-old will become responsible for Chevrolet’s global operations on August 1.

Dewar started his GM career in 1978, where he held a number of marketing positions within GM’s Canadian operations. In 1988, he migrated to the U.S, where was a strategic planner with Chevrolet, before he was ultimately appointed as the executive director of sales, service, and marketing in Brazil.

In 2003, Dewar was named as Chevrolet’s general manager—a position not unlike his new appointment. During his tenure, he launched 10 products across 20 months, and helped spawn the “American Revolution” marketing campaign. Dewar was later named vice president of marketing and advertising in North America, before assuming a similar role at GM Europe last year.

Unlike Brian Nesbitt’s unusual promotion, Dewar’s appointment as Chevrolet’s vice-president is more traditional, given his long career in various marketing positions.