2010 Chevrolet Camaros for SEMA

Chevrolet has unveiled not one, but five Camaro concepts at the 2009 SEMA show in Las Vegas, four of which showcase the customizing potential available through the company’s dealer-installed accessories. The fifth, well, that was built for some TV personality.

The Jay Leno Camaro

The Jay Leno Camaro concept began life as a base Camaro. Chevrolet then added a pair of Turbonetics T-3 turbochargers to the 3.6-liter V-6, boosting horsepower by about 40 percent over stock to 425. What’s more, Chevrolet says there is virtually no penalty in fuel economy—when the turbos aren’t producing their seven psi of boost, of course.

Additional upgrades include a larger-capacity radiator, a custom exhaust system, a Centerforce clutch and pressure plate for the six-speed manual transmission, Brembo six-piston brakes, and a lowered coil-over suspension kit from Pedders. Chevrolet says the Leno Camaro has the most radical styling of all the Camaro concepts at SEMA, with a uniquely vented hood and front fascia, functional brake-cooling ducts near the front and rear wheels, new front grilles, and a rear diffuser.

Camaro SS drivers beware: turbocharged V-6s are becoming increasingly popular in the aftermarket world as means to throw a green tint on fire-breathing performance. While Ford has yet to put its twin-turbo EcoBoost V-6 in the Mustang, tuners will likely oblige and turbo sixes in general are swiftly growing in popularity.

Camaro Synergy

Rather conventional compared with the Leno concept, the Camaro Synergy is mostly a representation of how Camaro owners can customize their vehicle at the dealership level. It also previews a new Synergy Green exterior color that will be offered on a special-edition Camaro in the first half of 2010. Styling add-ons include 21-inch wheels, a more-aggressive body kit, Cyber Grey hood stripes, and a soon-to-be-offered larger rear wing. Inside, the Synergy gets a Jet Black interior with contrasting Synergy Green stitching, piping, and other accents.

Not exclusively a beauty without substance, the Synergy also features a few performance parts in the form of a new air intake, a Pedders coil-over suspension kit, and a set of Brembo brakes. While the suspension package, brakes, and interior touches aren’t offered at your local Chevy dealer, the automaker says that enough Camaro owners make similar modifications to warrant their inclusion.

Camaro Chroma

The Camaro Chroma concept is based on a Camaro SS done up in Summit White with a new silver-stripe package. It also features a number of not-yet-released accessories, including 21-inch wheels with silver-painted spoke centers and red accent stripes, a new “Blade” rear spoiler, and a new front grille with a body-color outer frame.

Unlike the Leno and Synergy Camaros, the Chroma uses existing dealer-installed performance parts, such as a high-flow intake and exhaust, short-tube headers, and a Hurst short-throw shifter for the six-speed manual transmission. A Victory Red engine cover adds some aesthetic improvement, as do contrasting red stitching throughout the interior.

Camaro Dusk

Chevrolet is targeting young, urban professionals with this iteration of the Camaro. The exterior is painted in a hot color called “Berlin Blue,” while the swankier Jet Black and Sedona interior features a few premium touches like footwell lighting, upgraded sill plates, a Boston Acoustics sound system, WiFi connectivity, and an iPhone cradle.

Slight exterior and performance modifications include a new exhaust system, Brembo brakes, and a rear spoiler, all of which are borrowed from the Camaro SS. There are also 21-inch BBS wheels and a custom ground-effects package, both of which are prototype parts that may be available as dealer-installed accessories at a later date.

Camaro Graphics

The Camaro Graphics is actually four cars—or one car wearing four different graphics packages, one for each day of SEMA—and is the result of a Facebook poll from October, when Chevrolet asked Camaro enthusiasts to vote for their favorite design. After a second round of voting takes place after the show, the best received of the four concepts will be considered for future production.